Whoever coined the phrase "never judge a book by its cover" must have had a premonition about record label CEO/producer/rapper Ru when they thought it up. As the head of Ru1 Records and of the Ru1 movement, he and has been considered by most one of the leading businessmen in the music industry, and now begins his journey as an artist. His unique vision has made the music industry stand up and take notice. He now begins a new chapter in the Ru1 Records history book.
Born Ruben Cobos, Ru has always had a love of music and went into the industry at the age of 17. As an emcee, he found his true creative calling. Song writing and producing was important to the budding entrepreneur; however, he had dreams of running his own entertainment empire. Knowing that he had to learn every aspect of the music industry, he became an independent A&R, developing up and coming acts as well as producing. As a nightclub and party promoter he became a local celebrity, taking in his first glimpses of fame. The lessons he learned through these jobs taught him the importance of branding, marketing, and artist development. With the eye of business man and the soul of an artist, he embraced his next venture wholeheartedly.
In 2003, Ru established Ru1 Records. Ru1 Records, backed by a relentless street team, has permeated the East Coast’s underground hip hop market with a vengeance. The labels internet, street presence, and most importantly, fan base, remain unmatched. The label received Underground Music Awards for four years in a row. Under Ru’s guidance, the label has become a powerful force in the music industry. Having made his dream come true as a music mogul, Ru’s creative juice began flowing once again. While working with many artists and producers he started writing and recording once again. The end result is his debut album “For the Love of Money”. The album gives us in depth look at the soul of Ru. It sheds new light on what everyone has come to expect of the artist. The first single “Nothing New” features Fabolous. On this track Ru and Fabolous detract all of the haters and let everyone know that those who go up against Ru1 Records aren’t “saying nothing new”. Ru recognizes the hate and feeds off it, leaving those who stand wondering how it is possible to be that successful behind. Ru raps “You wanna learn from Ru1, you’d better watch. I take risks so on my wrist is a better watch.” The song has already received mainstream airplay and the buzz on the streets is that “Nothing New” is going to be the summer’s hottest new single. Ru and Ru1 Records have always been the independent music industry’s standard of excellence.
Now with Ru stepping out into the spotlight, the industry will be reinvigorated once again. His presence as a business man has the music industry up in arms. Raised to be unapologetic and independent Ru is poised to be a threat to status quo of hip hop music.
"Pray" Ru of Ru1 Ft. Lil Bro on AllHipHop.com heater of the day
RU1 RECORDS OWN RU REMIX OF AMERIE LATEST SINGLE “WHY R U” SELECTED AS ALLHIPHOP.COM ALTERNATIVE PICK
RU1 RECORDS OWN RU REMIX OF AMERIE LATEST SINGLE “WHY R U” SELECTED AS ALLHIPHOP.COM ALTERNATIVE PICK
NEW YORK, NY - - Award winning, platinum singer and songwriter, Amerie latest single "WHY R U" is burning up the airwaves. Now Ru, aka Ruben Cobos, CEO and recording artists of Ru1 Records, has teamed up with Amerie for the remix of the track. All Hip Hop.Com named the record Alternative Pick. All Hip Hop.Com is the number 1 source for all things hip hop. “Why R U” is one of the very few R&B songs that have been honored with the title on hip hop’s go to news and music website.
"Why R U" was produced by the Buchanans, who are among the roster of producers and collaborators on Amerie’s much anticipated release “In Love and War” set to hit stores in August. Ru’s eight bars are just another prime example of how the Ru1 movement is influencing the industry. Ru is no stranger to accolades from All Hip Hop.Com. His latest single “Nothing New” features hip hop star Fabolous and was named Heater of the Day.
AllHipHop.com is the #1 online destination for Hip-Hop news, reviews and industry insights. The website was launched in 1998 and has become the premier Hip-Hop/urban news provider on the web. The site features daily updates, interviews, reviews and a fast growing community, sharing news and views of their own. Sources as varied as CNN, The Associated Press, The O'Reilly Factor, XXL Magazine, VIBE and the New York Daily News all regularly use AllHipHop.com's pages.
Ru1 Records was established in 2003 as an independent label. The label continues to produce some of the hottest hip hop in the music industry and has large internet following. The Ru1 brand includes Ru1 World, Ru1 Comedy, and Ru1 Bail Bonds. For his incredible achievement, Ru has been nominated for 2009 Underground Music Award for Artist Buzz of the year and the label for Best Underground Movement.
For more information contact:
Shakesha Dennis-Williams
Publicist, Ru1 Records
Ph: 646-309-6783(Direct Line) 917-939-6678 (Ru1 Main Offices)
shakesha@ru1records.com
info@ru1records.com www.Ru1Records.com www.BambooGraphics.com
Ru1 Single Release Party at 40/40 club nyc August 5th
Ru Live Interview On Shade 45/ G-Unit Radio with Miss Mimi and Big Kap
NEW YORK, NY 06/26/09 -- Hip Hop star Ru, CEO and Founder of Ru1 Records, has finally released his new single, "Nothing New" featuring the one and only Fabolous. The single is a release from the forthcoming album “For The Love of Money”. “Nothing New is garnering recognition from mainstream media and will gives fans of the Ru1 movement an insight into Ru’s musical talents and why he is quickly becoming a household name.
Ru aka Ruben Cobos is the visionary behind the success of independent record label Ru1 Records. Since the age of 17, Ru has managed every facet of his independent label; studio recording, producing, engineering, street promotion, internet promotion, negotiation and management. He blends his understanding of all aspects along with his style and approach. Now, with the release of his new single, “Nothing New”, he shows off his rhyming skills as well. Many in the industry who know Ru as a business man, are surprised to learn how talented he is as a front man. But for the detractors and haters, Ru gives us a telling look inside his mindset when working on his music. “You wanna learn from Ru1, you’d better watch. I take risks so on my wrist is a better watch.” Fabolous’ lyrics lets those who are not sure what to make of the transition “…You ain’t competition, you incompetent. And the only thing you can give me is a compliment”
Ru’s hard earned success has been not been overlooked by the industry. Hot 97’s own DJ Envy featured “Nothing New” on the New At 2 segment on his radio program. All Hip Hop.Com named the single Heater of the Day, a segment that features the music that is creating a buzz in the hip hop industry.
Ru’s street sense and executive business skills has been the key to effectively marketing his music to fans nationally and abroad. With a global fan base, it is obvious that Ru has made a significant impact but this only the beginning. Now that Ru has finally shared his musical skills with the world, his trademark symbolizes the will & desires to become a major force as an artist, while not compromising credibility.
About Ru1 Corporation:
Ru1 Corporation is an entertainment company in the US, with business units offering expertise to musicians in the area of personal management, music production, and a record label. Ru1 Records serves clients across the globe from its head offices in New York, NY.
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